Cell Broadcast Applications
Cell Broadcast Vision
About the Technology
Cell Broadcast Markets
FAQ
Cell Broadcast (CB) is a mobile technology that allows messages (currently of up to 15 pages of up to 93 characters) to be broadcast to all mobile handsets and similar devices within a designated geographical area. The broadcast range can be varied, from a single cell to the entire network.

This technology is used in deploying location-based subscriber services, such as regional auctions, local weather, traffic conditions and 'nearest' services (like requesting the nearest service station or restaurant).

Cell Broadcast is designed for simultaneous delivery of messages to multiple users in a specified area. Whereas the Short Message Service (SMS) is a one-to-one and one-to-a-few service, Cell Broadcast is one-to-many geographically focused service.

It enables messages to be communicated to multiple mobile phone customers who are located within a given part of its network coverage area at the time the message is broadcast. Cell Broadcast is more akin to other mass distribution media such as teletext or Radio Data System (RDS).